The film's unit also launched a WhatsApp messenger to give regular updates about the film to the subscribers. The film used an augmented reality application to play the trailer on smart phones and tablets. A number of short promotional Making-of videos were released on ArkaMediaworks YouTube channel and the team unveiled first look posters and videos featuring the film's lead stars on the occasions of their birthdays. The crown used by the character of Baahubali in the film was exhibited at Comic Con, Hyderabad as a part of the film's promotion. Rajamouli with the audition campaign in Facebook and YouTube. Marketing of the film started 2 years before the shoot by S.S.
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